NATIONAL CONFERENCE ON BEHAVIOURAL INSIGHTS 2024
This speech highlights Minister Tengku Zafrul’s focus on leveraging Behavioral Insights (BI) to enhance Malaysia’s productivity and competitiveness. He emphasized the role of BI in improving public policy, boosting efficiency, and supporting smart manufacturing initiatives. Zafrul showcased successful BI applications in investment projects and urged increased integration of BI experts across government sectors. He concluded by officially opening the National Conference on Behavioral Insights 2024, aiming to inspire innovative policy solutions for Malaysia’s growth.
