ASEAN can enhance intra-regional data sharing by developing a comprehensive regulatory framework, according to Tengku Datuk Seri Zafrul Tengku Abdul Aziz, the Minister of Investment, Trade and Industry. He highlighted the importance of facilitating the reuse of private intent data, noting that around 50 million SMEs utilise Facebook for customer engagement. Zafrul shared examples from his tenure at CIMB Group, where cross-border account linking improved transaction efficiency. He praised regional efforts, such as the RCEP and ASEAN e-Commerce Agreement, which promote e-commerce and trust in data sharing. Additionally, the Malaysian government is advancing Good Regulatory Practices through the National Policy on Good Regulatory Practice (NPGRP), managed by the Malaysia Productivity Corporation.