Malaysia’s halal exports reached RM54 billion in 2023, highlighting the industry's crucial role in economic growth. Investment, Trade and Industry Minister Tengku Zafrul Aziz noted the global halal market's potential to hit US$5 trillion by 2030. The government aims to increase halal product entrepreneurs through initiatives like the Jelajah Halal Malaysia (JHM) programme, which has helped over 1,800 MSMEs since its start in 2022.