The RM300 million e-Pemula programme aims to boost cashless transactions in Malaysia, particularly among youths and students. Finance Minister Tengku Datuk Seri Zafrul Abdul Aziz noted a 74.4% increase in cashless transactions to 1.1 billion in 2021. The initiative involves e-wallets like BigPay, GrabPay, ShopeePay, and Touch 'n Go, providing 1.2 million touchpoints nationwide to support economic recovery and encourage digital financial services usage.